Understanding New Email Authentication Rules

Why Are My Business Emails Blocked by Gmail?

Starting February 2024, Gmail is introducing new security measures to enhance email validation and reduce spam. These measures are particularly critical for bulk senders and include:

  1. Email Authentication: Businesses must implement SPF, DKIM, and DMARC protocols to ensure their emails are genuinely from their stated sources.
  2. Unsubscription Options: An easy method for recipients to opt-out of emails is required, empowering user control.
  3. Low Spam Rates: Businesses must keep their spam complaints low to avoid being marked as spam.

Non-compliance could lead to emails being blocked or marked as spam, affecting business communication and reputation. It’s crucial for business owners to discuss these changes with their IT teams or consult with us.

For more information, visit Google’s blog.

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